Five years ago, in 2017, the infamous Fyre Festival was scheduled to go off in Great Exuma in the Bahamas. Co-founded by con artist, Billy McFarland, and rapper Ja Rule, the festival was intended to launch an app for Fyre Media. They used slick marketing in their promotional videos to appeal to millennials, while using social media influencers and beautiful models to sell the dream. It was supposed to be this massive event that would disrupt the industry.
Then everything fell apart. Fyre Festival was “the greatest event that never was.” Billy McFarland went to prison for fraud. And now the question remains whether he was truly trying to con people—or if he really intended to pull off the festival, but just couldn’t make it work.
In today’s episode, BT and I discuss:
- Billy McFarland, his intentions; his intelligent, yet manipulative nature, and how he was a sociopathic narcissist
- How he got loans based on fake financials, while reinventing ways to make money to just keep creditors at bay and to be able to get the festival off the ground
- My take on what Billy was doing, and how he got so deep into it that he couldn’t call it off even if he tried
- Why our intention is everything—and there was a way to actually make the festival work with what they wanted, but they had no real plan
- My experience with being conned when I was really young—and how they get you to believe something that’s 100% false
- Human psychology, “fake-it-till-you make-it” mentality and how the millennial generation got duped into—and shamed for—going to this festival-that-never-was
I’m not convinced either way if Billy was intentionally trying to con people, or whether he intended to see the festival through. However, it’s a fascinating discussion on our intention, why we need a plan for success, and our ability to follow through on our plan.
I highly recommend you check out both the Netflix and Hulu documentaries on the Fyre Festival.
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